Niche Marketing Tips

There’s a lot of bad business advice floating around out there, but some of the worst is “if you sell something you’re passionate about, the money will find you!” Such advice is dangerous in the online marketing field, where it’s all too easy to invest all your time, money and energy in a campaign only to have sales fall flat. It’s not enough to be enthusiastic and well-informed about your niche, even with the help of sites like the one described in my Inky Deals review. For your new site to be profitable, you’ll need to ensure that it has enough income potential to help you meet your financial goals.


Definition of “Niche Market”

A niche is a market segment on which a particular IM product is focused. Any market may be subdivided into smaller segments with more specific demographics and interests. Some submarkets are very profitable, and it’s worthwhile for you to do some research to determine whether your chosen niche has the potential for profitability.

Niche Marketing

In niche marketing, you’ll define your market segment and sell your products to people within it. Many online business owners view niche marketing as a sales-limiting strategy, but truthfully, having a defined niche can give a business more power if there’s enough demand. The more tightly you define your market, the greater the chance you’ll craft a marketing message that resonates. Below are some steps for researching the most profitable niches.


  • Identify your audience. If you’re looking to start a new business, rather than choosing a PLR product and making it unique with Cover Genie Pro first, start by understanding your target market.
  • Research your keywords. Here, you’ll want to determine which keywords your site’s visitors use when they look up topics related to your niche.
  • Analyze your competition. The level of competition within your niche is a reliable indicator of whether the niche can make money. High CPC, multiple ad pages and ads that are targeted to search keywords are all characteristics of lucrative niches.
  • Research trends within the industry. It’s also important to learn where your niche is headed, and Google Trends is a great way to find out.
  • Decide whether you’re going to enter the market. At this point in the IM process, it’s up to you to determine whether it’s worthwhile to get into the market.


The IM field is still growing, despite the level of competition in some niches and for some keywords. For those that are just starting out, it can be hard to decide which niche to break into or which products to buy, but my Mighty Deals review can help. By learning what niche marketing is and how to go about it, even IM newbies can find a profitable market segment to tap into.


Making Sure Your Backlinks Get Indexed

If you’re anything like I was when I got started doing my own SEO, you probably made dozens of links to your site or blog—and then you started obsessively monitoring your backlink checker, waiting for the links to appear. Chances are, some of those links never made it, and those that appeared took a long time to get there. It’s not enough to just make backlinks with an SSL private proxy; you have to make them visible to Google and the other search engines. Here, you’ll get some tips on where to post backlinks, as well as information on tools that can help them be indexed.


All Backlinks Aren’t the Same

As a novice site owner and SEO handler, you’ve heard that the creation of backlinks is instrumental in building your site’s Google PageRank—so you’ve posted do-follow links on every blog you come across. That’s just not the right way to go about it! Google’s goal is to rank websites according to their real value, and it constantly changes its algorithm that determines how sites rank for certain keywords. Backlinks to a website show Google that the site has unique, important information, but the quality of those links is more important than their quantity.

Take, for instance, the link profile of a high-ranking site like CNN. Yes, they have thousands of backlinks, but from where do those links originate? Authoritative sites get their links from sites of differing PageRanks, and it’s harder to get do-follow links from high-ranking sites. Chances are, most of your links are from low-ranking sites, and if you want to raise your rank, you’ll need to change the profile of your backlinks. Consider revamping your WordPress landing page with a program such as the one I discuss in my OptimizePress 2.0 review.


Getting Google to Index a Site’s Backlinks

It may take several months for a backlink to appear in the Google database, and many never appear for the following reasons.

  • Though Alexa and Google constantly search the internet for new webpages, databases are updated only a couple of times per month.
  • Authoritative sites are crawled more deeply. If most of your links are on low-PR sites, the search engine spiders won’t make it to them in many cases.


There are a few things you can do to maximize your link-building efforts. Firstly, if you’re focusing on blog comment sections, try leaving a comment on the most recent post. Doing this has two advantages: There are fewer comments on new posts, and yours will be closer to the top. Moreover, Google’s deepest crawl is on its first indexing of a page, and if you put your link on the page before the spider gets there, you’re likely to get it indexed.

Perhaps the biggest secret in getting links indexed is to use a backlink indexing service like the one described in my Instant Link Indexer review. With this useful tool, you can submit your links and forget about them—you can even schedule submissions up to 30 days in advance. In the eyes of the search engines, your site’s optimization is an ongoing process—and you should make sure that you’re constantly trying to improve its quality and visibility.